My Story
Hey, I’m Yash Kanadhia — UX designer with a storytelling brain, a strategy backbone, and a curiosity that rarely sits still. I care about crafting experiences that feel natural, useful and respectful of the person on the other side of the screen.
I started my journey in digital marketing, working with brands to build narratives that resonated and campaigns that performed. Eventually, I found myself asking deeper questions, not just how to get people to engage, but why they behave the way they do. That “why” led me to UX design, where research, interaction and intention meet.
Now, I bring together design thinking, behavioral insight and a love for systems to create experiences that work and feel good doing it. I thrive on collaboration, iteration and the quiet magic of seeing a vague idea turn into something real, useful and clean.
Tools I use daily:
🎮 Make it meaningful (and maybe a little fun)
Design isn’t just about screens, it’s about stories, emotion and the little micro-moments that leave an impression. I care about function, but I’ll always sneak in a little delight when I can.
📚 Stay curious, stay weird
Whether I’m breaking a flow down in Figma or experimenting with an 8-bit prototype in my spare time, I learn best by trying, breaking and rebuilding. Curiosity fuels everything I do, from how I approach users to how I approach life.
🤝 Design for people, not personas
Real people are messy, emotional and beautifully unpredictable. Good design respects that. I always try to build with empathy and accessibility in mind, because experiences should include, not exclude.
💬 Words matter
My background in copywriting and marketing makes me obsessed with tone, clarity, and UX writing that guides without yelling. I believe that good design starts with language and ends with trust.
